Moreover, you’ll save plenty of time and effort by not having to go through each and every trial and error process. What to post on Twitter?Īnalyzing your competitors on social media should provide you with a fresh bag of content ideas. ![]() Competitive Social Footprint in NapoleonCat allows you to see which social media channels are best for your industry. You can compare how different brands perform across different social media channels, plus it all gives you a broader picture of your competitors and helps you benchmark industry performers. These stats will help you decide which social media channels you should focus on and where your target audience is most engaged. If you’re wondering which social media channels your competitors use the most, you can quickly create a group of profiles from different social media platforms to see their aggregated statistics. Twitter competitor analysis in NapoleonCat With such datasets, you can quickly spot which brands generated the highest engagement rates (compared to the previous period). The table below shows the overall summary of our competitors’ Twitter accounts. Then, you can access Twitter analytics for each profile individually, or create data sets for aggregated stats. Once you add your profiles, it’s best to wait up to 24 hours for NapoleonCat to sync all the data for analytics and reporting. Here’s a video tutorial on how to do that. Moreover, you can set custom time periods from which you want to extract the data – days, weeks, months, or even years!īefore you can analyze any social media accounts, you need to add profiles to your NapoleonCat’s project. You can perform a Twitter competitor analysis for each profile individually or create sets of real-time data from different profiles and compare them side by side. With social media analytics tools like NapoleonCat, you can analyze your competitors’ Twitter profiles within mere minutes. Twitter competitor analysis tool – NapoleonCat NapoleonCat’s Analytics feature is a perfect solution. Thankfully, there are analysis tools that will do all that dirty work for you, and save plenty of your time and money. You can also try to do this manually, but that would take months (or more!), and the process of gathering and processing all the data would be a nightmare of utmost meticulousness. Performing a Twitter competitor analysis is a task that is often outsourced to external agencies for a hefty price. Having that bird’s-eye view is necessary to know whether your social media efforts are heading in the right direction.įor instance, if you’d like to know how many times a day you should tweet, or which days generate the highest engagement rates, just take a look at your competitors’ Twitter activity. Tracking your competitors on Twitter will put things into perspective and will help you establish the key performance indicators (KPIs) that your brand needs to pursue. The point here is not to copy others’ strategies, but to find your own unique voice based on what resonates most within your target audience. This will give you plenty of ideas and inspiration for your own social media marketing strategy. Instead, you can monitor your competitors’ tweets and see what kind of content they post and what results they generate. However, it’s a trial-and-error process that will take a lot of time, and may end with poor results and wasted effort. Sure, you can spontaneously experiment with different kinds of posts. ![]() We’re talking about long-term brainstorming. It gives you ideas for new contentĬoming up with new types of content marketing to promote a product or service can be a big challenge. Let’s take a look at some concrete benefits that your business can gain from a Twitter competitor analysis. Benefits of a competitor analysis on Twitter Try it for free: Company email Start free trial Track competitors and improve performance using one simple tool. Measure your social media marketing results.
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